Everything about your career at one place now

Phase 1: Core Modules (The Foundation)

1. Marketing Fundamentals: Transitioning from traditional to digital, STP, and the 4Ps of marketing.
2. Digital Landscape: Understanding the customer journey and modern marketing funnels.
3. Website & Presence: Building a web presence using WordPress and understanding UX/UI basics.
4. Social Media Marketing: Organic and paid strategies for Meta, LinkedIn, and YouTube.
5. Search Engine Optimization (SEO): Keyword research, On-page/Off-page SEO, and GEO.
6. Search Engine Marketing (SEM): Creating and optimizing Google Ads (Search, Display, Video).

Phase 2: MarTech & Analytics Layer

• Marketing Analytics: Deep dive into GA4, tracking setup, and data visualization.
• Email & Content Marketing: Automated drip campaigns using GetResponse or Mailchimp.
• Generative AI for Marketers: Prompt engineering, ChatGPT strategy, and Midjourney creatives.

Phase 3: Specialization Options (Choose One)

• Branding & Communication: Brand identity, consumer psychology, and global branding.
• Performance Marketing: Ad scaling, ROI, and attribution modeling.
• Social Media & Content: Influencer marketing and advanced video strategy.
• Marketing Analytics: Predictive modeling using Excel and SQL.

🛠️ Tools & Projects

• SEO: SEMrush, Moz, SpyFu
• Social: Hootsuite, Meta Business Suite, Canva
• Ads: Google Ads Manager, Facebook Ads Manager
• Analytics: GA4, Google Data Studio, CleverTap

🎓 Career Benefits

• MICA Executive Alumni Status: Access to MICA alumni network.
• 1:1 Mentorship: Sessions with experts from Google, Meta, and Amazon.
• Career Support: Resume feedback, mock interviews, and 300+ hiring partners.